diff --git a/scripts/deploy-to-target.sh b/scripts/deploy-to-target.sh
index 29280ed1..eb95c29b 100755
--- a/scripts/deploy-to-target.sh
+++ b/scripts/deploy-to-target.sh
@@ -556,6 +556,7 @@ rsync -avz --delete \
     --exclude 'image-recipe/_archived/build' \
     --exclude 'image-recipe/_archived/results' \
     --exclude 'releases' \
+    --exclude '.venv' \
     "$PROJECT_DIR/" "$TARGET_HOST:$TARGET_DIR/"
 section_end